Category Archives for "Realtor News"

Mobile Searches Now Account for More than 60% of All Google Searches. What This Means to Realtors®

Mobile Searches Now Account for More than 60% of All Google Searches. What This Means to Realtors®

Most realtors are aware that their website must be mobile responsive. However, we have found that most realtors are not clear why. In one word, the reason is Mobilegeddon: If you would like to understand the benefits of a mobile responsive site, read this short article.

The amazing stellar growth and success of mobile devices and their use, is the primary reason that it is imperative that realtors understand how Google’s new algorithm directly impacts their website results, Mobile searches have clearly far outgrown desktop searches in recent times. According to Google, over 60% of all Google searches are now conducted on a mobile device. Moreover, the new Google algorithm, Mobilegeddon, is devised such that it gives a higher rank to mobile-friendly websites. Thus, a mobile phone has now become a crucial medium for marketing your business and capture more leads necessary to grow your business.

To stay current and relevant it is imperative that a realtor needs to embrace the changes necessary to leverage Google’s new algorithm, Mobilegeddon. What exactly should a realtor change to leverage Google’s new search algorithm? Continue reading

Want to win more clients? Now you can with your own mobile app

8 Ways to increase your client base

8 sure ways to increase your client base.

By Brian Kedersha

We can all agree that every big or small business ranging from barbershops, lawyers, dentist, doctors, real estate agents, etc., have one common goal: generate new clients or customers. Your reputation and marketing ability will be one of the strongest building blocks and foundations to growing your business. A mobile app will achieve this goal.

For example, placing yourself as an expert in the market, mixing passive, active marketing, networking, and, joining industry Facebook groups and forums and creating a service page, etc. is a great way to build new clients and equally important retain present clients and customers. Mobile apps have proven to be a great way to increase general client-scoring tasks. Using your own or company mobile app is one of the simplest and easiest ways to pitch your services and bring in new clients.

The basic foundation of building a stronger and bigger customer base starts with the following eight interesting ways to win clients with your own mobile app:

1. Let your satisfied customers share your mobile app

Encourage your existing clients to share your app information with others to increase your reach. Try sending out an email or text asking your existing clients to share your mobile app with other people who may benefit from your services. Sending a link via an email, to a website has been one way to communicate your message with your client base. A newer and far more effective method to communicate with your client base is by using your own mobile app. Mobile apps are easier for your clients to quickly open and read your message and take immediate action.Continue reading

Brian Hero South Florida Luxury Estate Specialist

Brian Hero Luxury Real Estate Specialist and leading

Real Estate agent in Fort Lauderdale announces his NEW Mobile App.

Brian Hero leads in innovative marketing to give more exposure to his clients’ listings.


Today, the rapid growth of mobile devices requires successful agents to add to their marketing tools an agent personal mobile app. This gives Brian’s clients exposure 24/7 worldwide on the Apple and Google app stores. All agents strive to gain exposure and mobile devices now account for well over 50% of all home searches.

The FREE apps can be downloaded on either the Apple App Store or the Google Play Store.


To See a Live Working Demo Click On the Cell Phone Image Below.


Luxury real estate is Brian Hero’s specialty. Brian is an experienced broker and top producing South Florida real estate specialist. He has been a licensed real estate broker in the State of Florida since 1998, a member of the prestigious Master Brokers Forum, and his experience in selling luxury properties is unparalleled. In fact, his 2014 sales of over $31,000,000 ranked him as one of the top agents within the company as well as in all of South Florida.

With Brian’s help, you can easily navigate the entire luxury residential market in South Florida. Whether you are looking for a luxury waterfront residence or a condominium in Fort Lauderdale, Miami Beach, Sunny Isles Beach, Bal Harbour or Aventura, Brian can help you find the ideal property.

The property search process can be daunting and having an experienced agent to assist you is invaluable. Brian will make your property search productive, pleasurable and will help you locate the ideal property. With Brian, you are choosing the best South Florida luxury real estate specialist. With ONE Sotheby’s International Realty, you are choosing the leader in South Florida luxury real estate sales. We are the #1 firm in local luxury condo sales (over $500,000) and we exclusively represent over $3 billion in new luxury developments. Our firm’s average listing price of $1.3 million is among the highest in South Florida.

Mobile-first Real Estate Platform HomePocket Launches New Online Marketplace

HomePocket, a new residential real estate listing marketplace and data-driven marketing engine has launched new technology for buying and selling homes in the U.S. Both a website and mobile app, HomePocket showcases all available homes for sale by city, in real time, and digitally markets the homes. Unlike other websites, HomePocket includes properties from multiple listing services (MLS), for-sale-by-owner listings (FSBO) and off-market pocket listings. The service is open to home buyers, sellers and real estate agents and a home can be uploaded for instant digital advertising in less than 5 minutes from a user’s mobile phone or tablet.

Founded by serial entrepreneurs, real estate professionals, software engineers and former U.S. data intelligence analysts, Jason and Rebekah Polancich of Miramar Beach, Fl., HomePocket is the only real estate network of its kind. “We are a mobile-first listing exchange for the many great homes for sale across the U.S. and a powerful, easy-to-use marketing engine for homeowners and realtors looking to get their home in front of active buyers,” Jason Polancich, Founder of HomePocket said.

HomePocket for home buyers and sellers

Home buyers want to see every home for sale – in the MLS, FSBO or pocket listings – in their preferred geography, Polancich said. “HomePocket provides that search capability in one intuitive user interface, online or on an iOS or Android mobile device.” Search is free and an instant mobile chat feature makes inquiries easy. Conversely, home sellers want every buyer to see their home. The mobile app allows sellers to snap a few photos, write a quick description and post immediately. Listing the property in the marketplace is free and robust marketing packages are available for a minimal monthly fee.

HomePocket for real estate pros

“Real estate professionals are faced with confusing, expensive, ineffective and crowded tools and services to market their properties. With powerful data analytics and easy-to-use marketing tactics, HomePocket is a resource for real estate agents who lack time, resources and marketing prowess,” Polancich explained. Real estate professionals can rely on HomePocket to market all of their listings.

“I can now mass market my pocket listings which is a huge bonus for me,” said Tara Powell of Tara Powell Real Estate, Canton, GA. “Plus, I can walk into a listing appointment and have my client’s home in front of buyers before I even leave – before I can get it into MLS. That’s a big edge for me with sellers.”

HomePocket will also launch new lead generation programs for brokers and lenders before the end of the year.

“Despite the laundry list of technology claims out there today, the real estate industry has really fallen behind in efficiently connecting buyers and sellers in any way other than a one-to-one realtor relationship. While that certainly will remain a key ingredient for many, effective marketing options are also needed more than ever amidst what is a crowded and noisy marketplace. It’s worked for companies like Amazon, eBay, Zappos and LetGo.” Polancich said.

Supporting Resources:

Get the App IOS
Get the App Android

HomePocket is a technology-driven real estate solutions company focused on providing simple, easy-to-use products that help buyers, sellers and real estate professionals. Founded by real estate pros, software engineers and data analysts, the mobile-first network leverages technology and data analytics in more focused ways to make real estate transactions more efficient and more valuable for all involved. Learn more at

Politics, commercial real estate, and the true effect of interest rates on cap rates

National Real Estate Investor: Higher Interest Rates Do Nothing to Cap Rates — For Now

According to CoStar’s latest data, the interest rate spike earlier this year hasn’t deterred property investors — at least not yet. At the moment, the volume of investment sales remains relatively unchanged, cap rates are stable, and investors continue to bid for prime properties in expensive core markets. However, some experts predict that a further rise in interest rates could have a noticeable market effect. To learn more, visit

The New York Times: Tourists, Not Conventions, Feed Chicago Hotel Boom

For the first time since the 2008 financial crisis, Chicago is experiencing a flurry of new construction activity in the hotel sector. At least a dozen new hotels have opened or are currently under construction, with more development on the way. Developers and analysts link the construction boom to the strengthening fundamentals of the market and a renewed focus on regional tourism. Read more at

South Florida Business Journal: Exclusive: All Aboard Florida’s train, real estate build cost is $2.4B

All Aboard Florida announced a $2.4 billion rail project, set to connect Miami to Orlando, which might bring new real estate opportunities to South Florida. Reports claim that $320 million of the total budget is slated for office, retail, and residential real estate development. For more information about this initiative, visit

Commercial Observer: Commercial Real Estate and the Next Mayor

The impending New York City mayoral election is causing quite a buzz in the New York commercial real estate sector. Candidates have remained mum on key real estate issues such as public safety, affordable housing, and real estate taxes, leaving industry leaders concerned about the future of the markets. To read more about these hot topics, check out Commercial Observer

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