If you have a Personal or Business Mobile App you can and should be taking advantage of this new marketing opportunity to reach your customers. It is effortless and the results will astonish you.
Building an app for Android or iPhone that delivers GPS-Geofencing based mobile coupons or immediate notifications is an effective marketing tool that will produce new business. Now App Amy gives you GPS geofencing features that can send content whenever a customer enters or leaves a pre-defined area. Furthermore, it allows anyone to create an app that can send special offers and events to customers based on their location.
You can use GPS geofencing feature and/or your new personal mobile app to easily reward your clients by using the loyalty feature. Just released, a loyalty feature that you can set up that will encourage other agents that you work with to attend open houses or show your listings.
Your customers will receive notification on their iPhone or Android devices whenever they enter or leave a defined area or point of interest. According to that information, you can make mobile coupons or provide the map of the particular area with directions to your listings and open houses. Continue reading
App Amy Mobile Application Marketing Group continuing series of 99 Mobile Lead Generating tools that will skyrocket your career to the next level. Our series is designed to bring you simple steps that every real estate agent should follow to generate stellar leads in any market.
Why do Realtors® and small businesses need a personal mobile app? Though this question may seem silly if you already have an app and are aware of amazing things that an app can do for your business. There are many small business owners who haven’t discovered how a mobile app can benefit their business.
According to an article written in Technology Advice, Realtors® and small businesses that have launched their own person mobile apps have reported their app has improved customer service, increased sales, raise retention, strengthens their brand and strengthens their competitive positioning with other Realtors that are already using a personal mobile app in their business. Here is how these 5 reasons can boost your business:
Customers increasingly expect to be active participants with their agent. An easy way to allow for this exchange is through a mobile app. The use of a mobile application feedback form increases customer interaction with the realtor. Mobile apps allow the user to provide feedback and/or a chat feature via the app, provide an opportunity to have a more personal exchange with your customer. For those companies new to the idea of mobile apps, think of mobile app feedback as the equivalent to live-chat on your website. It allows you to gather feedback, solve problems, and develop relationships that are more meaningful. A personal mobile app provides an immediate opportunity for your customer to open a direct two-way line of communication. The mobile app provides your client a private way to discuss both positive and negative comments, rather than publicly sharing their problem across social media. Rewarding your customers with coupons and loyalty programs through your app can prove the best way to improve customer service. Continue reading
by Kimberly de Silva
The mobile industry is booming, and mobile apps are completely dominating this arena. Companies of all sizes are seeing the benefits of having a mobile app. According to recent data, nearly half of small businesses are expected to adopt a mobile app by 2017.
However, simply having an app is not enough to win over mobile users. Most people only use 6 to 10 apps each week. And when it comes to new downloads, only 3.3% of Android apps and 3.2% of iOS apps still had active users after 30 days.
So, how do you get people to download your app, and even more importantly, keep using it after initial installation? The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.
You should focus on these two metrics: mobile app engagement and mobile app retention. While both are subjective metrics, high engagement and retention make for a successful app. More specifically, engagement refers to how active users are on the app (e.g. how many user sessions per month). Retention, on the other hand, focuses on the percentage of app users who return to the app (e.g. how many users return within 3 months of the first session).Continue reading