Category Archives for "App Store Optimization"

5 Reasons Why Realtors Should Have a Personal Mobile App

5 Reasons Why Realtors Should Have a Personal Mobile App

App Amy Mobile Application Marketing Group continuing series of 99 Mobile Lead Generating tools that will skyrocket your career to the next level. Our series is designed to bring you simple steps that every real estate agent should follow to generate stellar leads in any market.

Why do Realtors® and small businesses need a personal mobile app? Though this question may seem silly if you already have an app and are aware of amazing things that an app can do for your business. There are many small business owners who haven’t discovered how a mobile app can benefit their business.

According to an article written in Technology Advice, Realtors® and small businesses that have launched their own person mobile apps have reported their app has improved customer service, increased sales, raise retention, strengthens their brand and strengthens their competitive positioning with other Realtors that are already using a personal mobile app in their business. Here is how these 5 reasons can boost your business:

  1. Improve Customer Service

Customers increasingly expect to be active participants with their agent. An easy way to allow for this exchange is through a mobile app. The use of a mobile application feedback form increases customer interaction with the realtor. Mobile apps allow the user to provide feedback and/or a chat feature via the app, provide an opportunity to have a more personal exchange with your customer. For those companies new to the idea of mobile apps, think of mobile app feedback as the equivalent to live-chat on your website. It allows you to gather feedback, solve problems, and develop relationships that are more meaningful. A personal mobile app provides an immediate opportunity for your customer to open a direct two-way line of communication. The mobile app provides your client a private way to discuss both positive and negative comments, rather than publicly sharing their problem across social media. Rewarding your customers with coupons and loyalty programs through your app can prove the best way to improve customer service. Continue reading

Marketing Your Mobile App, Great Ideas Using “User-Generated Content”

Marketing Your Mobile App, Great Ideas Using “User-Generated Content”

There are many new marketing techniques to consider: cloud marketing, experiential marketing, viral marketing, cause marketing, relationship marketing, evangelism marketing, … the list is endless (and inspirational). A recent strategy that works quite well involves the use of user-generated content (UGC) to advertise and market your company.

What Is User-Generated Content?

TINT describes it best: “User-generated content (UGC) is defined as any type of content that has been created and generated by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between and is the act of users promoting a brand rather than the brand itself.”

A great example is Starbucks’ White Cup Contest. Starbuck’s Customers were asked to doodle on their Starbucks cup and submit pictures on Instagram or Twitter as entries. The winning entry became the template for a limited edition Starbucks cup. In just three weeks, 4,000 customers had submitted entries. The creative contest earned Starbucks a lot of publicity and demonstrated that the company values customer input.

UGC is a great tool to increase engagement amongst your existing consumers and to get people talking about your brand. Your initial thought might be that generating UGC is difficult and time-consuming, however the opposite is true. It is human nature to express our opinion: if you ask for it, they will come.

 

 

How Can User-Generated Content Benefit Your Business?

Not convinced yet about the power of UGC, here are 10 statistics that will change your mind:

  1. 76% of social media users think UGC is more trustworthy than branded content. AdWeek
  2. 86% of millennials say that UGC is a good indicator of the quality of a brand. Bazaarvoice
  1. UGC-based ads get 4x higher click-through ratesand a 50% drop in cost-per-click than average. Shopify
  2. Brand engagement increases an average of 28%when users are exposed to a combination of user created product videos and professional content. Comscore
  3. Consumers between the ages of 25-54 create and share70% of all UGC. Dmnews
  4. User generated videos on YouTube get10x more viewsthan content created and uploaded by the actual brand. Slideshare
  5. 93% of consumersfind UGC to be helpful when making a purchasing decision. Adweek
  6. 87% of brands use UGCin order to share “authentic content” and 72% believe (correctly) that it helps them engage their audience. Ranvir, CEO of Chute
  7. Sites with featured UGC saw a 20% increase in return visitorsand up to a 90% increase on the time spent on the site. Offerpop
  8. 70% of consumers trust online peer reviews and recommendations more than professional content and copy. The Guardian

How will user-generated content help with the marketing of your app?

Word-of-mouth referrals are the best kind of referrals, even in the digital age. More than 50% of consumers want a brand to tell them what type of content to create and share, but only 16% of brands actually do. Take advantage of this willingness to share and use it to in your mobile marketing strategy. Implementing a UGC strategy for your app is easier than it seems, as users can create content on their phones (e.g. pictures, videos) and instantly submit them to your app.

If executed successfully, your UGC campaign will:

  • Increase authenticity: By adding authentic and trustworthy elements to your app, you will be able to capture users. Research shows that 78% of millennialsprefer photos of real customers over professional photos created by brands.
  • Increase app engagement: By involving users in your campaign, you are convincing them to use your app over and over again. Users are engaged with your brand, as they become content producers.
  • Increase app reach: A creative campaign will generate significant word of mouth, which will attract new app users. Your contributors will become brand ambassadors, who promote the app for you.
  • Increase brand loyalty:It might take some more effort on your customer’s part to post content for your brand, but when they do, it builds loyalty and a stronger sense of community around your business.

How can you run your own user-generated content campaign?

The campaign shouldn’t feel like it is promoting your brand or your app, users should be the ones in the spotlight. To this end, your UGC campaign should embody these things:

  • Put the customer front and center: The campaign should speak to your customers, it should their values, passions and emotions. It needs to create a wave of excitement amongst your audience.
  • Be authentic and creative:Do not simply copy other brands’ campaigns, use your imagination to let your brand’s personality shine through. Anything goes as long as it is relevant to your brand and its app.
  • Create a community:Instead of it being an “us” against “them” situation, where you are trying to win over consumers, your UGC campaign should bring audiences together. Participants should feel like they are part of something special.

You can let your creativity run free, but make sure to consider these 6 requirements when you set up your own campaign.

  1. Tailor the campaign to your users

Create a campaign that your users are willing and able to participate in. Keep in mind that not all types user-generated content works for all target audiences. For instance, submitting photos and videos might not be something your users want to do. Instead, you could ask for the submission of ideas, letters, poems, art, testimonials and so on.

  1. Use your app as a platform for UGC

The type of content you are requesting should be compatible with your app. Your app will become the platform where all submissions are collected and displayed. You can incorporate social media platforms, just make sure that customers come in contact with your app at some point in the campaign.

  1. Request entries that you can use in the future

Even though the campaign is about making customers feel special, it has to be beneficial for your business too. As Hubspot states, “you want to end up with something tangible that can be repackaged and used in your future marketing materials.” Take this into account as you design the campaign and what types of entries you will be asking for.

  1. Reward your customers (appropriately) for their effort

You should offer a prize to encourage participation, but it should also align with the amount of effort you are asking customers to put in. By offering a big reward, you can ask your participants to contribute something of value (that you will be able to use for marketing).

  1. Make it easy to participate

Even if you are requiring effort from your customers in terms of UGC, it should be easy for them to participate. Entry instructions should be straightforward, submissions should be easy to navigate on your app, and there shouldn’t be any unnecessary sign-up requests. Use your company’s website and social media accounts to promote the campaign and point directly to your app.

  1. Iron out any legal issues

Before launching your campaign, you need to consult legal counsel on two issues: the rights you’ll hold over the content submitted to your promotion, and the restrictions that govern giveaways. Regarding the former, participants need to be aware of what will happen to their content after submission. For the latter, your country or state might have specific laws about contests you need to consider. By: Kimberly de Silva

The Mobile Revolution for Small Businesses

The Mobile Revolution for Small Businesses

The Mobile Industry is Exploding

According to StatCounter, the internet usage
by mobile and tablet devices exceeded desktop worldwide for the first time in late 2016. Mobile and tablet devices accounted for 51.3% of Internet usage worldwide, compared to 48.7% by desktop.

Evidently the mobile industry is booming, but even more important is that mobile apps are completely dominating the arena:

  • Apps command 86% of the average time spent on mobile
  • Time on mobile web is decreasing to an average of 22 mins/day
  • This time spent on apps equates to 2 hrs 19 mins per day
  • 52% of all time spent on digital media counts for mobile apps

This “mobile revolution” is transforming our everyday lives and the brands we touch. Mobile devices are putting power back in the hands of the customer. This transformation in business-consumer interaction has brought about compelling market opportunities, as well as some impressive stats:

  • The mobile app market is predicted to grow 270% to $189 billion by 2020
  • The mobile app industry is forecast for over 270 billion downloads in 2017
  • The App Store will hit 5 million apps by 2020, more than doubling its current size

So what has spurred this exponential growth in app demand?
The data suggests small businesses are building apps to increase sales (55%), improve customer experience (50%) and to become competitors in a specific market (50%). According to Smallbiztrends.com, “apps are no longer a mere branding exercise for small businesses. From simplifying online purchases to providing easy-to-access information, apps provide countless benefits for small business owners.”

History is Repeating Itself

Flashback to 1991: the first ever website was published. This first website marked the beginning of what would become a digital revolution. It took almost a decade to catch on, but by the 2000s, the internet was defined by websites. This was the era of the dot-com boom, ushering people into a new age of online entertainment and social media.
Today, almost three decades after the publication of the first website, web design has established itself as an irreplaceable component of every good marketing strategy. We cannot imagine a world without websites anymore, but it took a very long time for businesses to see the value of this new technological tool.

In a way, history is repeating itself with a new digital revolution in the making. And while the web revolution took more than a decade to catch on:

Mobile is skyrocketing to the top in a matter of years

Join the Revolution: Let App Amy
Build Your New Personal Mobile App

Do Real Estate Agents Need A Personal Mobile App?

6 Important Benefits Why a Mobile App Will Increase your Business

App Amy Mobile Realtor® Marketing Group announces their Mobile App Lead Generating Tips that will raise your career to the next level. Presenting to you simple steps that every real estate agent should follow to generate stellar leads in this market.

If an agent may be thinking: “is it essential to have a mobile app for the growth of my business”?  This article will be of interest.

We can all agree that your present business marketing must continually evolve to remain relevant.  The skyrocketing growth of mobile devices has mandated that our Websites be made mobile responsive. In today’s competitive world, an agent must think beyond having a mobile responsive website. A mobile responsive website does not place an agent’s name and brand on the all important Apple and Google App Stores. Today is the era when people, especially the younger crowd, are continuously using their mobile devices and mobile Apps to browse. If you aren’t there, then you will end up missing out valuable opportunities. A mobile app enables you to achieve results you simply cannot get using a mobile-friendly website alone. Once your brand is searchable in the APP stores, you will reach prospective buyers and sellers worldwide 24/7.

View live working Demos, just click here or on Amy’s image to the right

Six real benefits of creating a mobile app for your business:

  1. Boosts interest: Creating an app for your business can build an easy platform for you to showcase your listings or services to your potential customers. Your customers can get all the necessary information on one stop whenever and wherever. Updating the content of your app can give them a glimpse of the latest offer. This will actually excite your customers and show some interest to check out your regular updates.
  2. Enhances engagement and retention: Try to engage your customers with great deals or discount, offers, and incentives in real time. Using their profile information and location can help to customize your offers and make them more attractive too.
  3. Get more leads: By having a personalized App you will be discovered easily in the App Stores, 24/7 worldwide.
  4. Offers support: Often in a rush to receive and then respond to a customer inquiry, the same becomes simple when you allow App Amy to help your clients. A mobile app enables you to offer basic instructions for your customers. Creating a mobile app can ease to connect you with your customers and provide necessary information regarding your listings, open houses, price changes, etc.
  5. Ensures ease: Users wish for a fuss-free experience, whether they access your site, your app, or they do it on their PC. This will only be possible with better planning and clear vision. Your app Amy personal and customized new mobile app will be designed in such a way that it comprises what the users would prefer. Furthermore, your personal mobile app will strengthen your brand and give you a competitive edge with your clients.
  6. Increase traffic: Target buyers when they are visiting a neighborhood to boost awareness for your listings.

 

Brian Hero South Florida Luxury Estate Specialist

Brian Hero Luxury Real Estate Specialist and leading

Real Estate agent in Fort Lauderdale announces his NEW Mobile App.

Brian Hero leads in innovative marketing to give more exposure to his clients’ listings.

 

Today, the rapid growth of mobile devices requires successful agents to add to their marketing tools an agent personal mobile app. This gives Brian’s clients exposure 24/7 worldwide on the Apple and Google app stores. All agents strive to gain exposure and mobile devices now account for well over 50% of all home searches.

The FREE apps can be downloaded on either the Apple App Store or the Google Play Store.

             

To See a Live Working Demo Click On the Cell Phone Image Below.

LUXURY PROPERTIES IN SOUTH FLORIDA

Luxury real estate is Brian Hero’s specialty. Brian is an experienced broker and top producing South Florida real estate specialist. He has been a licensed real estate broker in the State of Florida since 1998, a member of the prestigious Master Brokers Forum, and his experience in selling luxury properties is unparalleled. In fact, his 2014 sales of over $31,000,000 ranked him as one of the top agents within the company as well as in all of South Florida.

With Brian’s help, you can easily navigate the entire luxury residential market in South Florida. Whether you are looking for a luxury waterfront residence or a condominium in Fort Lauderdale, Miami Beach, Sunny Isles Beach, Bal Harbour or Aventura, Brian can help you find the ideal property.

The property search process can be daunting and having an experienced agent to assist you is invaluable. Brian will make your property search productive, pleasurable and will help you locate the ideal property. With Brian, you are choosing the best South Florida luxury real estate specialist. With ONE Sotheby’s International Realty, you are choosing the leader in South Florida luxury real estate sales. We are the #1 firm in local luxury condo sales (over $500,000) and we exclusively represent over $3 billion in new luxury developments. Our firm’s average listing price of $1.3 million is among the highest in South Florida.

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