William Kedersha
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Android, iOS, or Both? Which Platform is Better?

Which Platform is Better – Android, iOS,or Both?

App Amy Mobile Marketing Group continuing series of Mobile Lead Generating tools that are going to skyrocket your career to the next level. Strong foundations and simple steps that every real estate agent should follow to generate stellar leads in this hot market.

There is no question that the iOS platform is definitely more profitable for developers The iOS app approval process is much more strenuous than Android’s and does not necessarily give access to a larger audience or more flexibility in design.
The number of apps available on the Android platform is comparatively more than that on iOS. The total number of Android apps available stands at around 1.3 million, while there are about 1.2 million iOS apps available for download.
But don’t be fooled. These impressive statistics mask the fact that a large number of apps on both platforms is of very low quality or usefulness. Despite the fact that Apple is reputed to have stricter app guidelines, this does not necessarily mean that there are more “bogus” apps accessible through Android.

Moreover, it would not be easy to compare the platforms given the difficulty of both collecting a representative sample and of determining if an app is in fact “bogus.”
So, when deciding whether or not to develop for one platform or both, it almost certainly pays to do a bit of research. Some of the questions to consider are outlined below.
App Profitability. Continue reading

Mobile Searches Now Account for More than 60% of All Google Searches. What This Means to Realtors®

Mobile Searches Now Account for More than 60% of All Google Searches. What This Means to Realtors®

Most realtors are aware that their website must be mobile responsive. However, we have found that most realtors are not clear why. In one word, the reason is Mobilegeddon: If you would like to understand the benefits of a mobile responsive site, read this short article.

The amazing stellar growth and success of mobile devices and their use, is the primary reason that it is imperative that realtors understand how Google’s new algorithm directly impacts their website results, Mobile searches have clearly far outgrown desktop searches in recent times. According to Google, over 60% of all Google searches are now conducted on a mobile device. Moreover, the new Google algorithm, Mobilegeddon, is devised such that it gives a higher rank to mobile-friendly websites. Thus, a mobile phone has now become a crucial medium for marketing your business and capture more leads necessary to grow your business.

To stay current and relevant it is imperative that a realtor needs to embrace the changes necessary to leverage Google’s new algorithm, Mobilegeddon. What exactly should a realtor change to leverage Google’s new search algorithm? Continue reading

How to Win More Listings Using the 5 Step Process

How to Win More Listings Using a Simple 5 Step Process

The App Amy Agent Mobile Marketing Group offers you a series of 99 Mobile Lead Generating tools that are going to skyrocket your career to the next level. Presenting to you simple steps that every real estate agent should follow to generate stellar leads in this hot market.

Learn how to WOW your customer on your listing appointment and generate more referrals.
In this report, we are going to cover the 5-Step Listing Appointment on your iPad or mobile device that The Paperless Agent has proven to get you more listings! We’ll detail which apps you are going to use in these five steps, as well as how you’re going to use them.

Step 1: Asking Questions
Apps: Evernote

Paperless Agent, suggests that a common incident when going on a listing appointment is being greeted with “Welcome!
Can I give you a tour of my home?” as soon as you knock on the door.
It is very natural for us as realtors to say “Yes” out of instinctive
courtesy. Unfortunately, what this means when this happens is the customer is in control of the appointment.

Instead of just saying “Yes” immediately, a possible alternative is…Continue reading

New Marketing Tool, Are You Using GPS Geofencing Notifications? If Not You Are Missing Out On a Valuable New Marketing Tool

New Marketing Tool, Are You Using GPS Geofencing Notifications?

If you have a Personal or Business Mobile App you can and should be taking advantage of this new marketing opportunity to reach your customers. It is effortless and the results will astonish you.

Building an app for Android or iPhone that delivers GPS-Geofencing based mobile coupons or immediate notifications is an effective marketing tool that will produce new business. Now App Amy gives you GPS geofencing features that can send content whenever a customer enters or leaves a pre-defined area. Furthermore, it allows anyone to create an app that can send special offers and events to customers based on their location.

You can use GPS geofencing feature and/or your new personal mobile app to easily reward your clients by using the loyalty feature. Just released, a loyalty feature that you can set up that will encourage other agents that you work with to attend open houses or show your listings.

Your customers will receive notification on their iPhone or Android devices whenever they enter or leave a defined area or point of interest. According to that information, you can make mobile coupons or provide the map of the particular area with directions to your listings and open houses. Continue reading

5 Reasons Why Realtors Should Have a Personal Mobile App

5 Reasons Why Realtors Should Have a Personal Mobile App

App Amy Mobile Application Marketing Group continuing series of 99 Mobile Lead Generating tools that will skyrocket your career to the next level. Our series is designed to bring you simple steps that every real estate agent should follow to generate stellar leads in any market.

Why do Realtors® and small businesses need a personal mobile app? Though this question may seem silly if you already have an app and are aware of amazing things that an app can do for your business. There are many small business owners who haven’t discovered how a mobile app can benefit their business.

According to an article written in Technology Advice, Realtors® and small businesses that have launched their own person mobile apps have reported their app has improved customer service, increased sales, raise retention, strengthens their brand and strengthens their competitive positioning with other Realtors that are already using a personal mobile app in their business. Here is how these 5 reasons can boost your business:

  1. Improve Customer Service

Customers increasingly expect to be active participants with their agent. An easy way to allow for this exchange is through a mobile app. The use of a mobile application feedback form increases customer interaction with the realtor. Mobile apps allow the user to provide feedback and/or a chat feature via the app, provide an opportunity to have a more personal exchange with your customer. For those companies new to the idea of mobile apps, think of mobile app feedback as the equivalent to live-chat on your website. It allows you to gather feedback, solve problems, and develop relationships that are more meaningful. A personal mobile app provides an immediate opportunity for your customer to open a direct two-way line of communication. The mobile app provides your client a private way to discuss both positive and negative comments, rather than publicly sharing their problem across social media. Rewarding your customers with coupons and loyalty programs through your app can prove the best way to improve customer service. Continue reading

How to Increase Mobile App Engagement With Push Notifications

How to Increase Mobile App Engagement With Push Notifications

by Kimberly de Silva

The mobile industry is booming, and mobile apps are completely dominating this arena. Companies of all sizes are seeing the benefits of having a mobile app. According to recent data, nearly half of small businesses are expected to adopt a mobile app by 2017.

However, simply having an app is not enough to win over mobile users. Most people only use 6 to 10 apps each week. And when it comes to new downloads, only 3.3% of Android apps and 3.2% of iOS apps still had active users after 30 days.

So, how do you get people to download your app, and even more importantly, keep using it after initial installation? The ideal app is useful, engaging, even addictive, so that people see it as an indispensable part of their daily routine.

You should focus on these two metrics: mobile app engagement and mobile app retention. While both are subjective metrics, high engagement and retention make for a successful app. More specifically, engagement refers to how active users are on the app (e.g. how many user sessions per month). Retention, on the other hand, focuses on the percentage of app users who return to the app (e.g. how many users return within 3 months of the first session).Continue reading

Marketing Your Mobile App, Great Ideas Using “User-Generated Content”

Marketing Your Mobile App, Great Ideas Using “User-Generated Content”

There are many new marketing techniques to consider: cloud marketing, experiential marketing, viral marketing, cause marketing, relationship marketing, evangelism marketing, … the list is endless (and inspirational). A recent strategy that works quite well involves the use of user-generated content (UGC) to advertise and market your company.

What Is User-Generated Content?

TINT describes it best: “User-generated content (UGC) is defined as any type of content that has been created and generated by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between and is the act of users promoting a brand rather than the brand itself.”

A great example is Starbucks’ White Cup Contest. Starbuck’s Customers were asked to doodle on their Starbucks cup and submit pictures on Instagram or Twitter as entries. The winning entry became the template for a limited edition Starbucks cup. In just three weeks, 4,000 customers had submitted entries. The creative contest earned Starbucks a lot of publicity and demonstrated that the company values customer input.

UGC is a great tool to increase engagement amongst your existing consumers and to get people talking about your brand. Your initial thought might be that generating UGC is difficult and time-consuming, however the opposite is true. It is human nature to express our opinion: if you ask for it, they will come.

 

 

How Can User-Generated Content Benefit Your Business?

Not convinced yet about the power of UGC, here are 10 statistics that will change your mind:

  1. 76% of social media users think UGC is more trustworthy than branded content. AdWeek
  2. 86% of millennials say that UGC is a good indicator of the quality of a brand. Bazaarvoice
  1. UGC-based ads get 4x higher click-through ratesand a 50% drop in cost-per-click than average. Shopify
  2. Brand engagement increases an average of 28%when users are exposed to a combination of user created product videos and professional content. Comscore
  3. Consumers between the ages of 25-54 create and share70% of all UGC. Dmnews
  4. User generated videos on YouTube get10x more viewsthan content created and uploaded by the actual brand. Slideshare
  5. 93% of consumersfind UGC to be helpful when making a purchasing decision. Adweek
  6. 87% of brands use UGCin order to share “authentic content” and 72% believe (correctly) that it helps them engage their audience. Ranvir, CEO of Chute
  7. Sites with featured UGC saw a 20% increase in return visitorsand up to a 90% increase on the time spent on the site. Offerpop
  8. 70% of consumers trust online peer reviews and recommendations more than professional content and copy. The Guardian

How will user-generated content help with the marketing of your app?

Word-of-mouth referrals are the best kind of referrals, even in the digital age. More than 50% of consumers want a brand to tell them what type of content to create and share, but only 16% of brands actually do. Take advantage of this willingness to share and use it to in your mobile marketing strategy. Implementing a UGC strategy for your app is easier than it seems, as users can create content on their phones (e.g. pictures, videos) and instantly submit them to your app.

If executed successfully, your UGC campaign will:

  • Increase authenticity: By adding authentic and trustworthy elements to your app, you will be able to capture users. Research shows that 78% of millennialsprefer photos of real customers over professional photos created by brands.
  • Increase app engagement: By involving users in your campaign, you are convincing them to use your app over and over again. Users are engaged with your brand, as they become content producers.
  • Increase app reach: A creative campaign will generate significant word of mouth, which will attract new app users. Your contributors will become brand ambassadors, who promote the app for you.
  • Increase brand loyalty:It might take some more effort on your customer’s part to post content for your brand, but when they do, it builds loyalty and a stronger sense of community around your business.

How can you run your own user-generated content campaign?

The campaign shouldn’t feel like it is promoting your brand or your app, users should be the ones in the spotlight. To this end, your UGC campaign should embody these things:

  • Put the customer front and center: The campaign should speak to your customers, it should their values, passions and emotions. It needs to create a wave of excitement amongst your audience.
  • Be authentic and creative:Do not simply copy other brands’ campaigns, use your imagination to let your brand’s personality shine through. Anything goes as long as it is relevant to your brand and its app.
  • Create a community:Instead of it being an “us” against “them” situation, where you are trying to win over consumers, your UGC campaign should bring audiences together. Participants should feel like they are part of something special.

You can let your creativity run free, but make sure to consider these 6 requirements when you set up your own campaign.

  1. Tailor the campaign to your users

Create a campaign that your users are willing and able to participate in. Keep in mind that not all types user-generated content works for all target audiences. For instance, submitting photos and videos might not be something your users want to do. Instead, you could ask for the submission of ideas, letters, poems, art, testimonials and so on.

  1. Use your app as a platform for UGC

The type of content you are requesting should be compatible with your app. Your app will become the platform where all submissions are collected and displayed. You can incorporate social media platforms, just make sure that customers come in contact with your app at some point in the campaign.

  1. Request entries that you can use in the future

Even though the campaign is about making customers feel special, it has to be beneficial for your business too. As Hubspot states, “you want to end up with something tangible that can be repackaged and used in your future marketing materials.” Take this into account as you design the campaign and what types of entries you will be asking for.

  1. Reward your customers (appropriately) for their effort

You should offer a prize to encourage participation, but it should also align with the amount of effort you are asking customers to put in. By offering a big reward, you can ask your participants to contribute something of value (that you will be able to use for marketing).

  1. Make it easy to participate

Even if you are requiring effort from your customers in terms of UGC, it should be easy for them to participate. Entry instructions should be straightforward, submissions should be easy to navigate on your app, and there shouldn’t be any unnecessary sign-up requests. Use your company’s website and social media accounts to promote the campaign and point directly to your app.

  1. Iron out any legal issues

Before launching your campaign, you need to consult legal counsel on two issues: the rights you’ll hold over the content submitted to your promotion, and the restrictions that govern giveaways. Regarding the former, participants need to be aware of what will happen to their content after submission. For the latter, your country or state might have specific laws about contests you need to consider. By: Kimberly de Silva

Do Real Estate Agents Need A Personal Mobile App?

6 Important Benefits Why a Mobile App Will Increase your Business

App Amy Mobile Realtor® Marketing Group announces their Mobile App Lead Generating Tips that will raise your career to the next level. Presenting to you simple steps that every real estate agent should follow to generate stellar leads in this market.

If an agent may be thinking: “is it essential to have a mobile app for the growth of my business”?  This article will be of interest.

We can all agree that your present business marketing must continually evolve to remain relevant.  The skyrocketing growth of mobile devices has mandated that our Websites be made mobile responsive. In today’s competitive world, an agent must think beyond having a mobile responsive website. A mobile responsive website does not place an agent’s name and brand on the all important Apple and Google App Stores. Today is the era when people, especially the younger crowd, are continuously using their mobile devices and mobile Apps to browse. If you aren’t there, then you will end up missing out valuable opportunities. A mobile app enables you to achieve results you simply cannot get using a mobile-friendly website alone. Once your brand is searchable in the APP stores, you will reach prospective buyers and sellers worldwide 24/7.

View live working Demos, just click here or on Amy’s image to the right

Six real benefits of creating a mobile app for your business:

  1. Boosts interest: Creating an app for your business can build an easy platform for you to showcase your listings or services to your potential customers. Your customers can get all the necessary information on one stop whenever and wherever. Updating the content of your app can give them a glimpse of the latest offer. This will actually excite your customers and show some interest to check out your regular updates.
  2. Enhances engagement and retention: Try to engage your customers with great deals or discount, offers, and incentives in real time. Using their profile information and location can help to customize your offers and make them more attractive too.
  3. Get more leads: By having a personalized App you will be discovered easily in the App Stores, 24/7 worldwide.
  4. Offers support: Often in a rush to receive and then respond to a customer inquiry, the same becomes simple when you allow App Amy to help your clients. A mobile app enables you to offer basic instructions for your customers. Creating a mobile app can ease to connect you with your customers and provide necessary information regarding your listings, open houses, price changes, etc.
  5. Ensures ease: Users wish for a fuss-free experience, whether they access your site, your app, or they do it on their PC. This will only be possible with better planning and clear vision. Your app Amy personal and customized new mobile app will be designed in such a way that it comprises what the users would prefer. Furthermore, your personal mobile app will strengthen your brand and give you a competitive edge with your clients.
  6. Increase traffic: Target buyers when they are visiting a neighborhood to boost awareness for your listings.

 

Brian Hero South Florida Luxury Estate Specialist

Brian Hero Luxury Real Estate Specialist and leading

Real Estate agent in Fort Lauderdale announces his NEW Mobile App.

Brian Hero leads in innovative marketing to give more exposure to his clients’ listings.

 

Today, the rapid growth of mobile devices requires successful agents to add to their marketing tools an agent personal mobile app. This gives Brian’s clients exposure 24/7 worldwide on the Apple and Google app stores. All agents strive to gain exposure and mobile devices now account for well over 50% of all home searches.

The FREE apps can be downloaded on either the Apple App Store or the Google Play Store.

             

To See a Live Working Demo Click On the Cell Phone Image Below.

LUXURY PROPERTIES IN SOUTH FLORIDA

Luxury real estate is Brian Hero’s specialty. Brian is an experienced broker and top producing South Florida real estate specialist. He has been a licensed real estate broker in the State of Florida since 1998, a member of the prestigious Master Brokers Forum, and his experience in selling luxury properties is unparalleled. In fact, his 2014 sales of over $31,000,000 ranked him as one of the top agents within the company as well as in all of South Florida.

With Brian’s help, you can easily navigate the entire luxury residential market in South Florida. Whether you are looking for a luxury waterfront residence or a condominium in Fort Lauderdale, Miami Beach, Sunny Isles Beach, Bal Harbour or Aventura, Brian can help you find the ideal property.

The property search process can be daunting and having an experienced agent to assist you is invaluable. Brian will make your property search productive, pleasurable and will help you locate the ideal property. With Brian, you are choosing the best South Florida luxury real estate specialist. With ONE Sotheby’s International Realty, you are choosing the leader in South Florida luxury real estate sales. We are the #1 firm in local luxury condo sales (over $500,000) and we exclusively represent over $3 billion in new luxury developments. Our firm’s average listing price of $1.3 million is among the highest in South Florida.

8 Real Estate Startups to Watch

Entrepreneurs have long been using technology to remove barriers and make time-intensive processes more efficient across many industries, yet real estate innovation has seemed to lag behind. The tried-and-true process of purchasing property has had a rigid flow. Still, there are a handful of startups nibbling around the edges, hoping to get a piece of the massive real estate market.

The latest real estate tech startups infuse the industry with much needed innovation, allowing for more creative solutions when it comes to data sharing, project management and even funding. From property listing and lease management to crowdfunding and even virtual viewing, here are some of the startups having the biggest impact on the real estate market today.

AgentDesks
This innovative app combines a powerful CRM for agents with a networking space, making it easier than ever to interact with other agents and to manage contacts and relationships. AgentDesks serves as a mobile workstation for commercial and residential real estate agents, simplifying how they manage information, projects and prospects.

LiquidSpace
Targeting new businesses and startups in need of office space, LiquidSpace makes it possible to set up shop in just a few hours, instead of a few weeks. This startup matches those with space to let with those looking for new office digs – and helps out with all of the lease and payment details, too.

VTS
This New York based startup has already raised $84 million, making it the most well funded company in commercial real estate technology, and continues to gain ground. The technology is an asset management and leasing platform that provides real-time analytics to landlords and brokerage firms. With VTS, brokers and landlords can manage deal activity, identify trends and quantify portfolio performance from their desktop or mobile device. To date, more than 3 billion square feet of real estate are managed on VTS.

HighTower

Founded in 2015, this innovative management platform takes advantage of the cloud to bring together all parties in the commercial leasing process. Hightower enables multiple parties to view data and make collaborative decisions in real-time.

CompStak
This crowdsourcing model focuses on creating an ever-growing database of difficult to find, difficult to compile real estate information. By incentivizing data submissions, CompStak has built a comprehensive and far-reaching database of commercial real estate comps. The resulting database also has a variety of resale options – CompStak has successfully targeted banks, hedge funds, REITs and other asset managers and agencies.

Rentlytics
This San Francisco startup focuses on the multi-family real estate market and allows investors to assess investment data and business intelligence in one easy-to-use dashboard. The Rentlytics interface includes both analytics and a variety of tools to maximize revenues and get a true idea of the potential performance for their assets.

RealtyShares
Bridging the gap between real estate borrowers and investors, this crowdfunding company allows fix-and-flippers, developers and operators to seek funding for projects around the country through the RealtyShares platform. The company’s network of more than 25,000 investors can get involved in these deals for as little as $5,000.

8. DocuSign

It’s not particularly new or fancy, but the ability to sign legal documents in digital format has had a huge impact on the commercial and residential real estate world. Founded in 2003, Docusign makes it easy to close deals online whether the other party is in the room next door or thousands of miles away.

These startups are streamlining the way real estate professionals, investors and organizations share data, manage projects and even fund investments. While all might not survive, the potential to contribute to a thriving industry has been enough to fuel some exciting, innovative new products.

This article was originally published on and is available online at Forbes.com

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